Murad Alpaslan Kasalak

Prof. Dr. Murad Alpaslan Kasalak

orcid

Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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26 July 2024 in Sustainability
Verified
Journal Article
Open access
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RGrecep murat Geçikli
recep murat Geçikli
OTOrhan Turan
Orhan Turan
LLLenka Lachytova
Lenka Lachytova
EDErkan Dağlı
Erkan Dağlı
Murad Alpaslan KasalakMurad Alpaslan Kasalak
Murad Alpaslan Kasalak
YGYigit Guven
Yigit Guven
Cultural heritage tourism is a very important issue for the cultural transfer and sustainability of tourism. In parallel, cultural heritage tourism in the context of sustainability has become a popular field that has attracted the attention of researchers in recent years. Therefore, this study aims to analyze international publications on the relationship between cultural heritage tourism and sustainability, identifying trends in development and future research opportunities. Based on this purpose, 657 related studies have been found in the Web of Science database and analyzed in the Bibliometrix R package to map and systematically review the literature. By focusing specifically on the relationship between cultural heritage and sustainability, this study fills a gap in the existing literature, which often handles these issues separately. In addition, the research results contain valuable information that can shape future research agendas.

11 April 2025 in Sustainability
Verified
Journal Article
Open access
PDF file
DKDidem Kutlu
Didem Kutlu
Murad Alpaslan KasalakMurad Alpaslan Kasalak
Murad Alpaslan Kasalak
MBMehmet Bahar
Mehmet Bahar
Tourism and recreation are critical components of global economies and are significantly impacted by climate change due to their climate-dependent nature. This study aimed to assess the effects of climate change on outdoor recreation within the tourism sector, as perceived by stakeholders and tourists, through a systematic review. Following the PRISMA 2020 guidelines, a comprehensive search of the Web of Science database was conducted, resulting in a systematic review of 42 publications that met the inclusion–exclusion criteria out of a total of 226 publications published between 2007 and 2024. The comprehensive analysis identified four primary themes: vulnerability, adaptation, climate change perception, and tourist behavior. The USA emerges as the most researched country, followed by the UK, Germany, and France. The predominant research methods include regression analysis (37.2%) and thematic analysis (20.9%). Coping behaviors regarding climate change are influenced by various factors, such as geography, participant expertise, the type of activity, and the development levels of countries. Tourists adopt locational, temporal, strategic, activity substitution, and informational coping strategies in response to climate change. Conversely, businesses face challenges like reservation cancellations and mitigate global warming effects by modifying activities and adjusting routes due to rising water levels and drought. Adaptation projects are categorized into research–education, management, policy, behavior change, structural, and technical solutions. Implementing diversification strategies enables businesses to enhance their resilience and reduce environmental vulnerabilities. Additionally, raising awareness among visitors about the consequences of climate change is essential in fostering responsible behavior and promoting sustainable practices. The analysis reveals the lack of a holistic perspective in tourism studies, highlighting the need for projects that involve all stakeholders and support undeveloped and developing countries. Furthermore, it was observed that the perspectives of employees and residents were inadequately addressed in the studies examined.

29 June 2018 in Sustainability
Verified
Journal Article
Open access
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ZAZeki Akinci
Zeki Akinci
GYGülseren YURCU
Gülseren YURCU
Murad Alpaslan KasalakMurad Alpaslan Kasalak
Murad Alpaslan Kasalak
Education plays a central role in shaping individual and social change toward sustainability. Sustainable tourism education provided by the higher education institutions which offer education at the undergraduate level has an important role in training candidate managers and meeting the need for qualified labor in the tourism sector in terms of sustainable tourism. The purpose of this study is to examine the relationship among expectation, perception, and satisfaction of the undergraduate students receiving tourism education at the tertiary level. It is also aimed to reveal the mediating role of perception between expectation and satisfaction. One of the quantitative methods used in the research process was the causative and correlational model. A total of 675 students participated in this survey conducted at the Tourism Faculty of Akdeniz University. To collect data, expectation of tourism education, perception of tourism education, and satisfaction of academic education scales were used. In the data analysis, parametric tests, t-test, ANOVA, correlation, and regression analyses were applied. In this study, it was revealed that 675 students receiving tourism education at the undergraduate level came to school with moderate-level expectations, their perceptions fulfilled their expectations with the experience they had, and their satisfaction levels that emerged as a result of their perceptions were at a moderate level as well. As a result of the t-test performed, it was put forward that there was no difference in their level of satisfaction based on the gender variable; however, a significant difference was determined based on the high school type from which a subject graduated, the current department, class, and age variables. As a result of the correlation analysis, a positive relation was identified between the expectation, perception, and satisfaction variables. The multiple regression analysis indicated that expectation positively affected perception and satisfaction; therewithal, perception affected satisfaction and its sub-dimensions positively. It was also found that the perception had a partial mediating role between expectation and satisfaction in education.

20 October 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
DKDidem Kutlu
Didem Kutlu
MZMEHMET ZANBAK
MEHMET ZANBAK
SSSezer SOYCAN
Sezer SOYCAN
Murad Alpaslan KasalakMurad Alpaslan Kasalak
Murad Alpaslan Kasalak
ZÇZeynep Çimen
Zeynep Çimen
Culture and tourism are crucial for economic growth and sustainable development, working together symbiotically. Culture boosts tourism by supporting heritage, production, and creativity, while cultural heritage, reflecting national identity and traditions, strengthens local economies. This study uses a panel data analysis to examine the impact of cultural factors on international tourist arrivals in 27 EU nations. The Driscoll–Kraay method reveals that UNESCO World Heritage Sites, government cultural expenditures, household recreation and cultural expenditures, real GDP per job, and bed capacity positively influence international tourist numbers. Regarding cultural factors, World Heritage Sites have the most significant influence, with each additional UNESCO site leading to a 0.22% rise in tourist numbers. The most crucial determinant of tourist arrivals is bed capacity, with a one percent increase leading to a 0.66% increase in tourist arrivals. Conversely, healthcare expenditures and political civil liberties have a negative impact on tourist arrivals. This study discusses managerial implications and offers recommendations for future research.

5 November 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
Emrah OrgunEmrah Orgun
Emrah Orgun
Ali SolunogluAli Solunoglu
Ali Solunoglu
DKDidem Kutlu
Didem Kutlu
Murad Alpaslan KasalakMurad Alpaslan Kasalak
Murad Alpaslan Kasalak
Aydın ÜnalAydın Ünal
Aydın Ünal
EGErhan Gozen
Erhan Gozen
This study was carried out to determine the relationships between green leadership perceived by hotel employees and environmental commitment, environmental awareness, and employees’ green behavior. In contrast to previous research in the literature, this study also examines the moderating role of generation in these relationships. The study was carried with employees of five-star hotel in Turkey. The data were analyzed with IBM SPSS AMOS 22 programs and significant effects between certain variables were detected. In addition, the research results indicate that generation has a moderating role in the relationships between green leadership, environmental awareness, and environmental commitment. As a result of the evaluation, a number of theoretical and practical contributions are presented for academicians working in the literature, sector representatives, and hotel business managers.

1 January 2025 in Sage Open
Verified
Journal Article
Open access
UEUğur Ercan
Uğur Ercan
NBNaci Büyükdağ
Naci Büyükdağ
Murad Alpaslan KasalakMurad Alpaslan Kasalak
Murad Alpaslan Kasalak
HOHalil Ozekicioglu
Halil Ozekicioglu
This study aims to investigates how consumers react to price promotions applied by service businesses and whether this reaction differs under time limit/pressure. Four hundred questionnaires were collected, and experimental design methods consisting of statistical group design and factorial design methods were used in this study. The scenario that impacts consumers the most is “Pay for 6 Months, Get 12 Months,” which stands out distinctly from other scenarios. This particular discount pattern reveals significant differences when time pressure is considered. Without time pressure, the distinctions between scenarios were reassessed, highlighting the prominence of the “Pay for 6 Months, Get 12 Months” offer. Businesses offering membership-based services should prioritize the “Pay for 6 Months, Get 12 Months” offer over percentage or cash discounts for longer-term membership sales. Consumers tend to focus less on cash payment when purchasing memberships, preferring instead to extend their membership duration. Additionally, since consumers do not perceive discounts as beneficial under time pressure, service businesses should avoid time-limited promotions to enhance the impact of price promotions. To propose a specific price promotion scenario for service businesses and investigate how the price retention scenarios applied by businesses differ under time limit/pressure, add originality to the literature.