The digital economy implies structural transformation in many industries, including the energy sector, without considering the state specifics of the industry, for which full-fledged digitalization can be harmful. The aim of the study is to develop a methodology and to determine the level of digitalization in the energy sector in an intercountry context. Based on the methods of comparison and analysis, the work analyses the concept of “digitalization” and defines the indicators applied to the assessment of digitalization. The developed methodology is based on the index method, which makes it possible to assess the rating of countries by the level of digitalization in the energy sector. The article discusses modern technological development and socio-economic aspects that determine theoretical research and the development of digitalization in the energy sector. The reasons and stages of digitalization in the energy sector are highlighted. Using the comparison method, the analysis of existing approaches to assessing the digital energy of enterprises is carried out. End-to-end technologies are highlighted, as well as their practical application at the enterprises of the energy sector. An analysis of the key areas for the development of digital energy is presented. Conclusions are made about the feasibility of developing microprograms and the main directions of digitalization are highlighted.

Organizations in general, and higher education institutions in particular, had to face many challenges during the pandemic in order to carry out their usual activities. Since communications and interactions between universities and students were required to take place online, the messages sent by universities on their social media platforms held greater importance. In this regard, the purpose of the paper was to identify the promotion strategies used by European universities on Facebook and Instagram in the context of the COVID-19 pandemic. Thus, we were interested in identifying differences and similarities in the types of messages European universities sent on the two social networks, regarding the way they communicated about sustainability. The method used in order to conduct the research was content analysis, while having as an instrument a content analysis grid. We analyzed the activity of 20 European universities included in the World University Rankings 2021. The results of the research revealed that universities communicated more on Facebook than on Instagram, that the most frequent messages regarding sustainability were the ones about the actions carried out by universities in order to protect the environment, and that they registered a higher engagement rate on Instagram than on Facebook.

The elderly represent one of the categories that was most affected by the pandemic period. The purpose of this research was to analyze the ways in which mass media and very often contradictory information flows influenced the lives and personal communications of the Romanian elderly population during the COVID-19 pandemic. In order to conduct the research, we used a mixed-methods approach. For the quantitative research, we gave a questionnaire to the elderly population of Romania, and for the qualitative research, we conducted interviews. Our quantitative sample included 881 retired persons with an age between 55 and 94 years old; the mean age was 71.48 years old with 6.6 years standard deviation. The elderly described the pandemic period using negative words: fear, loneliness, anxiety, disaster; the channel they mostly watched and trusted was the TV; they were aware of the measures they had to take to protect themselves; they missed most of the meetings with the family and the main problems they had were represented by loneliness, the inability to be with their families or the lack of access to medical services. The elderly’s mass media consumption during the pandemic was mostly represented by TV consumption; the information spread by mass media was sometimes contradictory; it influenced their behavior and may have generated feelings of anxiety among them.

The present study aims to assess the sustainability of bioenergy potential from agriculture in the European Union in the period 2012–2021, with a particular focus on material flow and emissions management, bioenergy and recycling impacts, while assessing the potential of bioenergy from agriculture and analyzing the degree of self-sufficiency and import dependency in the biomass economy. While biomass has significant potential in the EU energy transition, its use is accompanied by challenges related to sustainability, carbon neutrality, efficiency and economic viability. Using a quantitative approach based on official statistical data, this research tracked the evolution of biomass imports, exports, domestic extraction and consumption, providing a comprehensive picture of the stability and adaptability of the biomass economy in the European Union. The results indicate a steady increase in domestic extraction and a stability in consumption, reflecting a high capacity of the European Union to manage biomass resources; thus, the degree of self-sufficiency has been high throughout the period, with a moderate dependence on imports, showing an adaptable economy. The conclusions suggest that in order to maintain this stability, the European Union must continue to develop balanced economic and environmental policies that support the sustainable use of biomass and contribute to the energy transition and environmental objectives.

This study analyzes the economic and energy dimensions of greenhouse gas (GHG) emissions from agriculture at the European level, making a regional comparison for the period 2000–2022. The research assesses the sustainability and resilience of agricultural systems through regional comparisons, analyzing emissions at the farm and agricultural land level using indicators such as emissions per capita, emissions relative to economic value and emissions per hectare of agricultural land, providing insights into the disparities between Eastern, Northern, Southern and Western European regions. The results reveal significant variations in emissions intensity and sustainability practices between regions, with Northern Europe showing the highest emissions per unit due to intensive agriculture, Southern and Eastern Europe showing lower emissions influenced by climatic conditions and economic transitions, and Western Europe showing a balance between agricultural intensification and sustainability due to early adoption of advanced technologies. The study underlines the importance of adapting regional strategies to increase sustainability and energy resilience in agriculture, providing valuable insights for integrating renewable energy sources, optimizing resource use and implementing targeted policies to reduce emissions.

Marketing for the entity is the link with customers, and development prospects are focused on sustainability. The activity of responsibility of the entity is based on the social, ecological element, the needs of the consumers, the quality management systems. The evolution of the entity depends on the consumer's behavior, which is why their permanent monitoring is one of the objectives of marketing research, market research and consumer preferences. This paper addresses the topic of sustainability in terms of researching consumer behavior by addressing the topic of consumer loyalty. The article is a theoretical and practical study on researching the strategic planning method defined by the customer loyalty study.