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Beenish Tariq
Department of Marketing, Institute of Business Administration (IBA), Karachi 75270, Pakistan

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Journal article
Published: 18 January 2021 in International Journal of Environmental Research and Public Health
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This research examined international Muslim travelers’ intention formation of a non-Islamic country. Our proposed theoretical framework encompassing inconvenient tourism experience, mental health, hedonic value experience, and satisfaction included a sufficient level of predictive power for intent. These variables played a vital role in increasing intention, whereas an inconvenient tourism experience decreases self-rated mental health and hedonic value. Our result also provided meaningful information that boosting Muslim travelers’ mental health, hedonic experience, and satisfaction is essential for minimizing the effect of the inconvenient tourism experience. In addition, gender and age have been shown to play a moderating role in affecting behavioral intention.

ACS Style

Heesup Han; Soyeun Lee; Antonio Ariza-Montes; Amr Al-Ansi; Beenish Tariq; Alejandro Vega-Muñoz; Su-Hyun Park. Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences. International Journal of Environmental Research and Public Health 2021, 18, 758 .

AMA Style

Heesup Han, Soyeun Lee, Antonio Ariza-Montes, Amr Al-Ansi, Beenish Tariq, Alejandro Vega-Muñoz, Su-Hyun Park. Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences. International Journal of Environmental Research and Public Health. 2021; 18 (2):758.

Chicago/Turabian Style

Heesup Han; Soyeun Lee; Antonio Ariza-Montes; Amr Al-Ansi; Beenish Tariq; Alejandro Vega-Muñoz; Su-Hyun Park. 2021. "Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences." International Journal of Environmental Research and Public Health 18, no. 2: 758.

Journal article
Published: 19 November 2020 in Sustainability
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This paper highlights the effectiveness of data stored from the operational use of Internet of Things (IoT) technologies for generating marketing-related outcomes, such as business intelligence for product development, product support, and customer relationship management (CRM), by exploring this research domain under the lens of the well-established means–ends theory. This study conducted a multidisciplinary literature review to develop the conceptual framework. Moreover, a smart refrigerator was chosen as an example to demonstrate how the analysis of data stored from the operational use of IoT devices can help generate marketing outcomes such as new product development, customer support, and CRM. The study articulates that IoT technology helps in furthering the objectives of CRM along with other strategies of business growth and success. Using a practical example backed by a sound theoretical framework, this study will not only help practitioners to empirically test this significant yet under-explored topic but will also help elucidate that, by embedding IoT devices in their products, business managers can ensure business longevity. Furthermore, it explains how the IoT can provide support to improve communication ties between the product manufacturer and consumer through product support and CRM strategies.

ACS Style

Beenish Tariq; Sadaf Taimoor; Hammad Najam; Rob Law; Waseem Hassan; Heesup Han. Generating Marketing Outcomes through Internet of Things (IoT) Technologies. Sustainability 2020, 12, 9670 .

AMA Style

Beenish Tariq, Sadaf Taimoor, Hammad Najam, Rob Law, Waseem Hassan, Heesup Han. Generating Marketing Outcomes through Internet of Things (IoT) Technologies. Sustainability. 2020; 12 (22):9670.

Chicago/Turabian Style

Beenish Tariq; Sadaf Taimoor; Hammad Najam; Rob Law; Waseem Hassan; Heesup Han. 2020. "Generating Marketing Outcomes through Internet of Things (IoT) Technologies." Sustainability 12, no. 22: 9670.

Journal article
Published: 13 October 2020 in Sustainability
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This study examined the trickle in, out, around and trickle back effect of dysfunctional customer behavior on employees and consequently employees’ incivility and service recovery efforts toward customers. Furthermore, this study has specifically tested the mediating effect of employee burnout to examine the trickle around and trickle back effect. To explore the multi-level trickle effect, this study has collected data from two sources, i.e., customers and employees. The data was analyzed with the help of AMOS. The results revealed that customer’s verbal aggression escalates employee’s burnout, which in turn affects employee’s incivility towards customers. However, the indirect paths from disproportionate customer demand toward service recovery efforts and employee’s incivility towards customers were found to be insignificant. This study addressed the existing gap in the literature by examining the trickle effect within and outside the boundaries of an organization. The results of this study laid down some useful managerial and theoretical implications.

ACS Style

Asif Nawaz; Beenish Tariq; Sarfraz Dakhan; Antonio Ariza-Montes; Niaz Bhutto; Heesup Han. Behaviors also Trickle Back: An Assessment of Customer Dysfunctional Behavior on Employees and Customers. Sustainability 2020, 12, 8427 .

AMA Style

Asif Nawaz, Beenish Tariq, Sarfraz Dakhan, Antonio Ariza-Montes, Niaz Bhutto, Heesup Han. Behaviors also Trickle Back: An Assessment of Customer Dysfunctional Behavior on Employees and Customers. Sustainability. 2020; 12 (20):8427.

Chicago/Turabian Style

Asif Nawaz; Beenish Tariq; Sarfraz Dakhan; Antonio Ariza-Montes; Niaz Bhutto; Heesup Han. 2020. "Behaviors also Trickle Back: An Assessment of Customer Dysfunctional Behavior on Employees and Customers." Sustainability 12, no. 20: 8427.

Journal article
Published: 28 September 2020 in Journal of Hospitality and Tourism Management
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This study intended to frame the specific role of corporate social responsibility (CSR) in customer retention process by taking into account the mediating impact of brand attitude, service quality, and satisfaction while investigating the moderating impact of brand love in the chain restaurant industry. Using covariance-based structural equation modeling on 330 responses, our results show that economic, ethical, and philanthropic CSR are important contributors towards increased brand attitude and service quality. Interestingly, the aforementioned relationships contributed to enhanced customer retention. Our findings also revealed how brand love has a significant moderating impact on the relationship between brand attitude and retention, while brand attitude being a salient factor in determining retention. The present study provides a deeper understanding of chain restaurant CSR strategy and valuable insights for the chain restaurant industry, by demonstrating that specific CSR activities affect patrons’ brand attitude and customer retention.

ACS Style

Soyeun Lee; Heesup Han; Aleksandar Radic; Beenish Tariq. Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector. Journal of Hospitality and Tourism Management 2020, 45, 348 -358.

AMA Style

Soyeun Lee, Heesup Han, Aleksandar Radic, Beenish Tariq. Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector. Journal of Hospitality and Tourism Management. 2020; 45 ():348-358.

Chicago/Turabian Style

Soyeun Lee; Heesup Han; Aleksandar Radic; Beenish Tariq. 2020. "Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector." Journal of Hospitality and Tourism Management 45, no. : 348-358.