Yi Lin is an associate professor in the Department of Business Administration at Takming University of Science and Technology. Her research focuses on consumer behavior, service management, digital marketing, and data‑driven decision support. She has published work on customer satisfaction, complaint handling, and technology‑enabled service innovation, with a particular interest in how emotional and behavioral factors influence online interactions. Her recent studies explore the use of machine learning and large language models to enhance customer experience, automate service processes, and support emotion‑aware e‑commerce applications.
Yi Lin is an associate professor in the Department of Business Administration at Takming University of Science and Technology. Her research focuses on consumer behavior, service management, digital marketing, and data‑driven decision support. She has published work on customer satisfaction, complaint handling, and technology‑enabled service innovation, with a particular interest in how emotional and behavioral factors influence online interactions. Her recent studies explore the use of machine learning and large language models to enhance customer experience, automate service processes, and support emotion‑aware e‑commerce applications.