To increase the entrepreneurial intention, it is necessary to understand the main drivers that are driving students, as carriers of future economic development, towards starting a personal business venture. With regards to that, the main aim of this research was to analyze the entrepreneurial intention among students (managers in training) in the field of tourism and hospitality management. Particular attention was paid to the influence of their socio-demographic characteristics, as well as their parents on entrepreneurial intention. The research was conducted in survey form on a sample of 310 students in Serbia in 2020. The main findings indicated that entrepreneurial intention is higher among the male students, as well as among those students whose parents are entrepreneurs or whose fathers are retired. Besides theoretical contribution, the research results might contribute to scientific and research organizations and institutions in providing the guidelines for forming study programs that will raise the students’ entrepreneurial intention.

Although tourism is an industry that has become resistant to various problems over time, the consequences left by COVID?19 pandemic have taken on global proportions. Serbia, like many other countries, has suffered a great damage in tourism industry since the beginning of the pandemic. However, research on the connection between COVID?19 and tourism in Serbia is in its infancy. As no research has been conducted in Serbia on the resilience of employees in different sectors of tourism, the main goal of this study is to determine the extent to which employees in tourism sectors in Serbia are resilient to changes caused by COVID?19 pandemic. Also, the study aimed to determine the intentions in the behavior of employees after the pandemic. Respondents who participated in the research are employed in various sectors of tourism (travel agencies, travel organizations, tourist guides, employees in the hospitality industry, and academic sector). To achieve goals, the survey was conducted among 264 participants in November and December 2020. A scale of 50 statements was applied, and by applying the Exploratory Factor Analysis (EFA), three resilience factors (competence, communication, and self?efficiency) were singled out. The results of the research show that employees in tourism are largely resilient to the changes, and the strongest factor that stands out among the respondents is competence. In addition, study proved that all the factors of the resilience are expected to have a positive effect on the behavior of employees in the post?crisis period.

Many scholars have been interested in grouping countries into similar clusters based on different criteria including geographic proximity, mass migrations, and ethnic social capital and religious and linguistic commonality. Clustering of societies is beneficial for many reasons and the GLOBE project method of clustering is of special importance from the intercultural management point of view. The results of the GLOBE project were based on the data collected from samples which consisted of middle managers. In this paper, we used the GLOBE project approach to clustering process because of its importance from the point of view of international business cooperation. Namely, it is well known that national culture strongly influences organizational culture and that the business performances are much better when national and organizational cultures fit well. Our cluster consists of Serbia and the Eastern European cluster without Georgia, Kazakhstan and Albania, since the rest of the Eastern European cluster has many common historical connections with Serbia including the fact that they belonged to the former Eastern Bloc (the Communist Bloc) or they were under the occupation of the Ottoman Empire during a long period.

This study investigated the intersection of healthy and sustainable human settlement, and land use for spa tourism in rural areas. Recognizing the crucial role of youth in shaping the future of tourism, this research aimed to provide an insight into the young local rural community representatives’ perception of sustainable spa tourism development and to identify whether these attitudes are shaped by their socio-demographic characteristics. The applied methodology was the Sustainable Tourism Attitude Scale (SUS-TAS). A total of 254 respondents took part in this research. Using SPSS 30.0.0, the gathered data were subjected to additional analyses based on factor analysis, descriptive statistics, and the general linear model. The results showed a general positive attitude of local community members towards the further development of spa tourism in their communities. The especially important factors were the following: long-term planning of development, environmental protection, negative attitudes towards spa tourism development, economic benefits, as well as community participation. By providing an empirical analysis based on the use of robust tools for measuring youth attitudes, this research offers valuable insights for policymakers, planners, and community leaders into how they can design and implement tourism strategies that align with sustainability principles while fostering local economic development and environmental stewardship. The ultimate goal is to contribute to the broader discussion on developing healthy, sustainable human settlements that balance economic benefits with ecological and social well-being. Synergy/harmony between communities and their natural surroundings is essential for the social, economic, and environmental sustainability of rural human settlements. Mineral springs and spas facilitate sensory experiences for individuals (both tourists and residents) through the utilization of natural resources and the environment.

The main objectives of this research were twofold: firstly, to evaluate tourists’ perception of Gornje Podunavlje Special Nature Reserve, one of the four significant protected areas within the Serbian part of Mura-Drava-Danube Biosphere Reserve, and secondly, to identify the motivations behind tourists’ visits to wetlands and their overall satisfaction with the visits. In addition, this study was also focused on the relationships between aforementioned constructs and tourists’ socio-demographic characteristics and visit characteristics. Finally, this study attempts to address the relationships between tourists’ motives for their visit, their image perception and satisfaction. The research findings showed that each of the three remaining factors had significant relationships with Satisfaction and experience. The research was conducted in the form of the survey in the period between May 2020 and April 2022 on the sample of 216 visitors. The research findings showed that each of three remaining factors had significant relationships with Satisfaction and experience. Relationships are also found between identified improvement requirements, Motivation for spending time particularly in wetlands, and perceived biodiversity image. Finally, there are significant relationships between duration of the visit with Satisfaction and experience and Motivation for spending time in nature and future behavior. Practical implications of the research results might be beneficial for managers of wetland destinations, in order to improve the offer in line with tourists’ preferences.

National culture can influence entrepreneurship by creating a specific cultural framework that defines the possibilities for the recognition of opportunities for entrepreneurial activities, as well as their social desirability. Very large corporations, especially those that dominate a region, also have their own organizational cultures, which in turn influence local social culture, and which can constitute a specific subculture within society. The “Kolubara” mine is the largest in Serbia, employing more than 11,000 workers. As most of its employees are living close to its headquarters, the small town of Lazarevac (Central Serbia), the culture nurtured within this organization and among its employees is heavily intertwined with the social culture of the inhabitants of the town. The GLOBE (Global Leadership and Organizational Behavior Effectiveness) approach was used to investigate the relation between this organizational culture and national culture, by measuring the nine GLOBE cultural dimensions of the “Kolubara” employees and of the inhabitants of Lazarevac. The results of this are discussed and analyzed in the context of the ongoing economic transformation in many post-socialist economies. This study highlights the readiness of the people of small industrial towns, such as Lazarevac, to adapt to this ongoing transition and to undertake entrepreneurial activities in tourism during periods of industrial restructuring and the growth of service industries in former industrial areas. [Project of the Serbian Ministry of Education, Science and Technological Development, Grant no. 176020 OI: Transformation of geospace in Serbia-past, current problems and solution proposals]